Target Audience Feedback

Later I asked a small number of my target audience to evaluate my digipak and give me feeback on what they liked and disliked.

• All of my target audience liked the coulours used. They said they seemed to fit in with the artists' image and the message that she was trying to convey.
• They liked how the colours ran all the way through the digipak as a house theme.
• Lots of the audience members liked the poses and the photos used on the digipak. They said that the poses were fun and lively, fitting in with them as a target audience and what they were trying to convey as an artist.
• It was well laid out, making it easy to read all of the information without having to hunt around for it.
• However they were confused about why there was a picture of Worcester on the cover and without the artist. They thought that it had no relevance to the artist or the album.
• Some thought that it might have been a little bit more interesting if she was took with another person or subject in the background instead of just the plain one.

After this feedback I will change the picture of just Worcester Cathedral to one with the artist in and with either a different background or with another person in.