Further Research into digipaks

Throughout my research into digipaks I have found that they have similar characteristics and key forms and conventions;

The front and inner sleeves of the digipak are filled with pictures of the artist, usually with nothing behind or around them so that the audience can concentrate solely on them.

These are all MCU's so that the audience can feel connected with the artist and possibly buy the album.

The artist is sexualised and wears revelling clothing. This is primarily for the male gaze and widens her target audience.

Each have a house style that reflects the brand image of the artist.

Simple, clear designs and has such items like a barcode and media label.