- They liked the pictures used, they said that they looked professional and well thought out as it fits in perfectly with the exsiting CD adverts out there.
- They also like how the same colours were used as a running theme so that the audience immediatley knew that the advert was promoting the new album from Rox.
- Liked the use of reviews as they enticed the audience to believe that if professionals like the album then they will as well.
- The inclusion of the website was also good as it enticed the audience to look further online at the artist, making them feel that they know her personally - a form of micro marketing.
- Overall they thought that the advert looked professional and well thought out, especially by including the small print in the corner.
- However the target audience said that whilst they liked the inclusion of the small album cover in the corner they thought that it could have been smaller.
- Likewise they thought that the reviews could have also been smaller as they felt tha they took up to much space.
- Whilst it was easy to read they thought that it also looked a bit busy and overcrowded, making them not sure what to look at first.
After gathering this research I have choosen to make both the reviews and the album cover smaller so that the advert would not look so crowded.
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