Sunday, 28 November 2010

First Attempt at CD Advert

This is my first attempt at a magazine/newspaper advert for the new album from Rox. I tried to use all the forms and conventions that I found with my research into exsisting CD adverts so that mine would fit in with these and look professional. I tried to use the running house theme of the fonts and colours used to make it seem more professional and attracting the of the target audience.

I used the small picture of the album cover on the front so that the audience would recognise that the advert and the album are promoting the same person. Likewise I included the reviews for the album and the picture of her label to further entice the audience and even to look further online (the website is also included) and find more artists that relate to Rox and maybe buy their albums. Similarly the inclusion of the website and use of close ups make the audience feel that they have a special connection with the artist, making them more prone to buy her music, a form of micro marketing.


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