Second Attempt at Digipak

After this I concentrated on my second attempt at a digipak. One of the problems with the first one was that I wanted to complete a six pack rather than a four and that the template that I used made everything appear in black and white. I changed the template and decided to use different pictures to try and promote the album.

The pictures that I used convey a fun and energetic side to the artist and one what would fit in with the target audience, the number of songs on the album is a method of micro marketing and tries to entice the audience to buy the album just for these special versions of the songs, likewise the inclusion of the website and close ups of the artist to try and make the audience seem that they know the artist personally (another form of micro marketing). The simple yet professional design also appeals to the target audience as they prefer to know what they are looking at without having to search around for the information.

However I would need to change the picture of just Worcester to one with the artist in so that it looks relevant to both the song and to the artist.